A practical checklist for choosing an email marketing platform around list size, sending needs, automation, support, and cost.
↗02Newsletter workflowsA welcome sequence with a reason for every emailA five-part welcome sequence framework for a new newsletter, with a clear purpose for every email and simple ways to measure it.
↗03Audience growthGrow a list people remember joiningA practical checklist for signup promises, consent records, preference choices, and respectful list growth.
↗04Platform selection / pricingHow to compare email marketing costsEstimate email marketing costs with a repeatable worksheet for contacts, sends, seats, add-ons, taxes, and future growth.
↗05Sending foundationsEmail deliverability basics for a small senderUnderstand email authentication, permission-based sending, unsubscribe handling, and a practical deliverability review checklist.
↗06Newsletter workflowsPlan email automation around real customer momentsPlan useful welcome, onboarding, and follow-up email automations with clear triggers, exit rules, and measurement.
↗07Newsletter measurementMeasure the reader action, not just the openA practical guide to delivery, clicks, conversions, unsubscribes, and complaints without overreading open-rate data.
↗08Platform operationsMove email platforms without losing important recordsA step-by-step email platform migration checklist covering consent, suppression records, fields, automations, DNS, and testing.
↗09Platform comparisons / alternativesMailerLite alternatives for different email workflowsCompare four MailerLite alternatives by newsletter workflow, channels, creator tools, automation needs, and plan questions.
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