What Mailchimp publishes today
Mailchimp lists Free, Essentials, Standard, and Premium plans for marketing email. The Free plan is capped at 250 contacts and 500 monthly email sends, with a daily maximum of 250 sends. Paid plans use contact tiers and send allowances, and the pricing page calculates a quote after you choose the audience size.
Its public plan comparison describes broader differences in automation, audiences, forms, reporting, templates, and support. The exact limits depend on the selected plan. Confirm what your account needs before comparing a headline price.
Who may want to compare it?
Mailchimp is worth a closer look if you need its particular audience tools, integrations, or plan features and are comfortable checking how the contact definition affects billing. It may also suit a business already operating inside its wider marketing workflow.
Limits to calculate before moving a list
- Free includes up to 250 contacts and 500 sends a month; the daily cap is 250.
- Mailchimp lists monthly send allowances as a multiple of the maximum contact count on paid plans.
- Overages may apply if a contact or sending limit is exceeded.
- Promotional pricing, currency conversion, and taxes can affect the checkout total.
Questions to answer first
Ask how Mailchimp counts billable contacts, what happens to archived or unsubscribed records, whether you need multiple audiences, and how many sends your actual campaign calendar requires. Also check export options for contacts and suppression records.
How it differs from MailerLite
On the published Free limits checked for this review, Mailchimp lists 250 contacts and 500 sends per month, while MailerLite lists 250 active subscribers and 2,500 monthly emails. The labels and billing definitions are not identical, so compare your actual active-list rules and planned volume rather than treating those caps as a complete product verdict.
For a side-by-side decision, see our MailerLite vs Mailchimp comparison. For the platform’s current plan terms, read the official pricing page.