What stands out in the published plan design
Brevo describes itself as a customer-relationship platform spanning email, SMS, WhatsApp, chat, and other tools. Its Free plan is listed at $0 with up to 300 email sends per day and storage for up to 100,000 contacts. Free also includes one user seat and a set of campaign, transactional, and automation features with plan limits.
The official help page lists Starter from $9 per month and Standard from $18 per month. Starter tiers are organized around monthly email sends and contact capacity. Standard adds features such as marketing automation for unlimited contacts, A/B testing, a landing page, and advanced reporting. Exact pricing depends on the chosen volume and billing setup.
Who may find the wider mix useful?
Brevo is a candidate when a team wants to compare marketing email with transactional messages or additional channels such as SMS and WhatsApp. The channel mix can be useful only if those channels match your audience, permissions, and operational setup.
What to verify
- Free’s 300 daily sends are a daily cap, not a monthly bucket that can be saved for a large send day.
- Check the tier’s monthly email allowance, contact capacity, user seats, and feature add-ons.
- Confirm which channels are available in your country and how each is billed.
- Check whether the automation limit matches the audience and triggers you need.
How it differs from MailerLite
MailerLite’s Free plan is listed at 250 active subscribers and 2,500 monthly emails. Brevo’s Free plan lists up to 100,000 stored contacts but limits sending to 300 emails per day. Those are different kinds of limits: an active subscriber ceiling is not the same as a contact-storage ceiling, and daily sends behave differently from a monthly allowance.
MailerLite’s published product pages focus on campaigns, forms, websites, landing pages, and automation. Brevo’s product pages describe a wider channel set. Compare the actual work you need and include all channel charges in the total. See our MailerLite vs Brevo comparison.